In Google AdWords and the search engine optimization, it is particularly advisable to place particular emphasis on the search volume of a keyword, since it may be able to provide an assessment of the potential visitor volume that searches for a particular keyword at Google. If one of the keywords is searched, the ad will appear in the search results depending on the bid. Multiple campaigns and ad groups are created with specific keywords. In search advertising, keyword-based advertising campaigns are crucial. The advertising program called Google AdWords puts special focus on keyword advertising. Many variations being used in link text and value being placed on naturalness can benefit the ranking of a page. If a keyword is used in the wrong context or is classified by Google as irrelevant ( bad keyword), devaluation may ensue. If a link text is too frequently used, it may result in penalties for the page (or an entire domain). Since the Panda update, Google is more closely observing the external anchor text of a page. Relevant keywords should therefore be present in both cases, so that the linked site can be associated with a concept.Ĭaution is advised, however. Importance in off-page optimization īoth internal and external linking are largely dependent on the context in which and with which link text hyperlinks are linked. By means of a good keyword analysis for one’s own industry or business sector you can find out in advance about the relevant keywords for your website. An HTML document should ideally be oriented around a single keyword. Recommended is the sensible use of important keywords within a page. A ranking downgrade is also not excluded. Too frequent use of relevant keywords on a page ( keyword stuffing) may even result in an exclusion from the search engine index.
In the future, however, Google could introduce a case sensitive search and case sensitivity of keywords would become important. Currently, keywords are not case sensitive since Google interprets all searches based on lower case. If this is not the case, it may happen that the search engine does not consider the webpage relevant for a specific keyword search and therefore positions it lower in the ranking or does not list it at all in the SERP. It is beneficial to accommodate search phrases in the title tag, meta description, header tag and context to set a keyword focus. Moreover, keyword proximity is a decisive factor. The relevance of a document is determined by a search engine using a keyword analyzer and checking whether that page matches a search query. Importance in on-page optimization įrom the standpoint of technical search engine optimization (SEO), a keyword is an important element of a webpage. This can be very useful for creating text or content optimization.
#Php search for keywords in text free#
Keyword planner: This free Google tool was actually created so that advertisers could determine the appropriate keywords for their advertisements.Moreover, keyword tools assist greatly in content optimization.
Keyword research for individual web projects are enormously facilitated by useful keyword analysis tools.
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